If you’re a newbie vaper, you probably took one look at all the jargon in every vaping forum on the internet and almost ran for the hills – don’t worry, we’re here to help. And – if you’ve been vaping for a few years and you’re only just hearing about this now – we’re about to blow your mind.

From nicotine levels and chemical composition to cloud-chasing and juice-hoarding, here’s the lowdown on everything you need to know about E-juice.

 So, What Is E-juice?

E-juice, otherwise known as E-liquid or smoke-juice, is the liquid you put into your refillable cartridges or tank. The E-juice flows from the tank or cartridge to the atomiser, which heats the liquid to turn it into vapour.

There is a ridiculous amount of flavours available, and if their flavours don’t make you happy, then at least their names will. Gems like “Unicorn Vomit” and “Vampire Breath” populate the flavoured vape liquid market, but if you’re a little intimidated by the sheer amount of them we don’t blame you. We’re fans of the classics, like Turkish Tobacco and Platinum ourselves.

One of the key features of e-juice is that you can choose your nicotine level. This is especially beneficial if you’re a smoker looking to wean yourself off it altogether, or someone just looking for that specific level of nicotine high.

 PG vs. VG: What’s the difference?

The chemical basis of e-juice typically falls into one of two categories: PG or VG. PG (or propylene glycol) and VG (vegetable glycerine) are both colourless, odourless, safe-to-consume alcohols, that are used to carry flavour and nicotine.

Vaping pure glycerine would be quite thick, as it is usually mixed with PG to dilute it down, so that it can soak the wick of your vape pen more consistently.

Vaping pure PG is something people sometimes do when they want to clean out their atomizer; give their vape a “palette cleanse” so to speak. Usually, PG and VG are mixed together to create an e-juice, and the ratio of PG to VG that you pick will give you different effects.

 What Do You Chase?


If you want massive clouds then you, my friend, are a cloud chaser. For better clouds, you need a ratio that’s higher in VG than it is in PG. VG is viscous, so when it vaporises it makes dense clouds on the exhale. We recommend a ratio of around 70% VG for a newbie cloud-chaser. Play around for a bit, and see what you like.


If you vape for that sweet, sweet hit of flavour, and you love trying all kinds, then you’re after a higher PG. PG, when used as a base, is more liquified, and carries more flavour, so even though the clouds aren’t nearly as impressive, a lot of people are more partial to a higher PG flavoured vape liquid. 50/50 is a good place to start, and from there it’s up to you to adjust as needed.

Zero MG

Nicotine in vapes provides that same rush you get when smoking a cigarette. Many people use it to achieve that ideal throat-hit, like when you smoke tobacco. You can find e-juice with any level of nicotine you desire, including zero, so it’s completely your choice.

Want to know more?

Learn more about E-juice, browse our flavoured vape liquid, or find us in-store. Get the ultimate vaping experience now – talk to the experts at Kiwicig.